Website Design
How we make your Website work for you.
Your website is the basic building block for internet marketing. This is the pivot around which everything else revolves. It is obvious therefore that your website must be “fit for purpose”. Ultimately, all roads lead to your website so you must be confident that when people arrive, they benefit from the visit – if they don’t, they’ll soon leave! The areas we consider when developing your website are:-
Website Design Basics
Like any form of communication, your website must be designed with the user in mind. Careful design is essential so that your website achieves its objectives, whatever they may be. No two websites will have exactly the same objectives for their owners, so be sure that your website reflects your business, service or product “in the eyes of the beholder” – which is not necessarily the same as your own view!!
Website Content
The content of your website has two very
important and very different purposes.
The first is to pass information on to the user, the second is to pass information on to Search Engines. It is important therefore that your content is structured in such a way that both of these needs are met. Too much, too little, wrongly positioned or wrongly worded, and the power of your website will rapidly diminish.
Website Technical Structure
Apart from being easy to use and navigate for the human visitor, it is also extremely important from a Search Engine point of view that your website is both compliant with current usability and access Standards and with the process by which search engines rate your website.