PR
It is important that we build the company’s reputation and presence through creating a series of articles in the trade press and associated websites.
These will firstly talk about the branding and position the company in the wider market, then begin to build confidence and knowledge of your services in the market through “case studies” of how you have helped existing clients – even if we can’t mention them by name!
To do this effectively, we will build relationships with press and on-line journalists, assessing their publication requirements and furnishing them with the type of article they actually want. This will increase the likelihood of your articles appearing many times over.
Keeping your name in the news (for the right reasons!) is always good publicity, it’s cheaper than advertising and carries more weight with readers.