Email Marketing
The fastest growing form of online marketing is the use of emails, which as you know land straight into the inbox of a user. However, just as junk-mail through your letterbox is more often than not put straight into the bin, the same applies with emails.
When used correctly however, the power of email marketing is that they can be personalised so that recipients want to read them and, importantly, want to respond to them the way the sender intended.
Emails are also much cheaper to broadcast than printed communications via the post.
The key elements of email marketing are:-
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Using targeted lists, either self-built or bought-in;
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Using a broadcast system that offers volume despatch and quality feedback on results (“analytics”);
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Having a subject line that gets the recipient to open the email;
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Having an email designed professionally to “look right”;
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Having an email written so that the message causes the desired response from the recipient;
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Offering the opportunity to “opt-out” of future emails.
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