Article Marketing
There are thousands of people using Article Marketing as a tool for building link popularity on the web today. Probably 90% of them still have not grasped the concept of what article marketing is really about. There are even Article Marketing E books being sold and distributed all over the web that entirely miss the point. Unfortunately, people read these and get on the Article Marketing bandwagon without knowing where it's going.
Isn't Article Marketing just having articles written, then you distribute them to thousands of article directories, so you have a bunch of links from the author bio pointing back to your website? Nope. That isn't it. That is what you read in the E books I was talking about. There are many ways to use Articles as a tool to promote your website and distributing the articles to all the article directories is only a means to an end for one method. The article directories are just one of the tools you use to help you reach your real goals.
The Value of Article Marketing
The real value of article marketing through mass-submission to article directories is not realized until months after the initial distribution takes place. The real purpose behind article directories is not only to help you with your link popularity. Those who are in the article writing business tend to forget that. The real purpose of an article directory is to provide free content to webmasters and bloggers.
When a webmaster or blogger reprints your article in their blog or website you benefit from that much more than the submission to the article directory. They would not likely have chosen your article if their website or blog was not about a topic related to your own. The links from just one of these blogs or websites that are related to your topic are more valuable than all the links you got from the article directories.
What are other ways that articles can be used as a tool to promote my website? One of the biggest benefits article marketing can have is as an image builder. If you want to be known as an expert in any field, you should be distributing articles about your subject or industry. When someone searches Google for your name, you want them to find hundreds of articles written on the topic you chose for your expertise. This creates trust in you as an expert and can help you close deals.
Writing the Articles
Article Writing is more than just the ability to write without making bad grammatical errors or misspelling a lot of words. Our Article Writers are trained to write interesting and informative articles that are optimized for your keywords and phrases without making it obvious to the reader. Our Article Writers know how to engage the reader so they read the entire article. Your links are in the author bio section or resource box at the bottom of your article, so we make sure to write articles that get the reader to the bottom of the page where they can click your links and visit your website.